Respecting individual viewpoints is extremely important to us because of our diverse and multi-disciplinary community, and we wanted all our designers to feel ownership over the new brand.īut we also wanted a strong direction. Because while designers tend to have balanced perspectives, supernatural empathy, and scarily spot-on hunches, they also have tons of opinions! It was during preliminary research sessions with our design team that we first encountered the paradox of designing for designers. We could see that our designers craved a more flexible, playful system that would allow them to tell stories, explore big ideas, and energize our community. Assets for presentations, social media, and in-person happenings were being created by different teams, and the interpretation of our design guidelines was a bit, um, how do we put this? A bit relaxed. We saw that designers were pushing our Spotify Design brand system to the breaking point. Then in September of last year, we stood back, took a hard look at what we’d done, and realized we’d missed an opportunity. We started developing a brand for our discipline through an external website, social media ( Twitter and Instagram), and cool events. In 20, Spotify began to play a stronger role in the global design community. Its companion piece (coming soon!) will show how we applied the new brand to this bright and shiny website that you’re currently looking at. This first installment will cover the rebrand of Spotify Design.

We’ll explain what we did and why we did it, plus tell you what we learned about wrangling stakeholders and embracing color in the age of dark themes. After you’ve completed personalizing your cool logo, you’re ready to download your logo for your business.In this two-part article, we’ll give you the scoop on our collaborative project to level up our Spotify Design brand. Once you have a company logo selected, you can edit and personalize each design your way.

Next, choose a free logo design that resonates with your brand or business from the logo options provided. You can select all the places that apply for where you’ll be using your free logo. Then, enter your business name and/or slogan if you have one, and decide where you plan on using the logo-like your website or social media accounts. Once you’re ready to use the logo generator, create your own logo by visiting and click ‘Get Started.’ Choose the category that best represents your business and the visual style that you like best. This will help you choose the best color scheme and tone for your own unique logo styles. Just before you begin using the logo maker tool, try to gain inspiration for your new logo by checking out different websites and brands in your industry. Hatchful’s logo creator tool makes it easy to create your own logo in just a few minutes.

Spotify logo